“The Highway to Heroin,” a FREE, public domain video program available as a C-Satellite Downlink and as an on-demand webcast, will air from 1-2 p.m. on Thursday, February 28, 2013. Click here to register.

The push to close pill mills and reduce the painkiller supply is creating a new problem. Opiate addicts need their fix, so when they can’t easily get their pills to pop, they’re often turning to heroin.

In communities that are cracking down on pill mills and doctor shopping, heroin-related deaths are increasing. Experts warn that if heroin use isn’t increasing in your area yet, it’s just a matter of time.

During this hour-long program, “The Highway to Heroin” hear how communities are dealing with two serious drug problems at the same time. Learn how to prepare for an influx of heroin. See how partners in the Cleveland, Ohio area are working together to stop opiate abuse.

Key Concepts

  • Learn the link between prescription painkillers and heroin
  • Find out how to prepare your community for an increase in heroin use
  • Hear what prevention strategies work best to educate about opiates

Content Providers

Marc J. Fishman, M.D., Addiction Psychiatrist Faculty, John Hopins University School of Medicine

Marc Fishman, M.D. is the medical director of Maryland Treatment Centers, a regional behavioral healthcare provider, which offers programs for residential and outpatient

His academic work has focused on models of care and treatment outcomes for addictions in youth, in particular opioid dependence.

Fishman is the immediate Past President of the Maryland Society of Addiction Medicine.

Lisa Roberts, R.N., Portsmouth City Health Department, Portsmouth, Ohio

Lisa Roberts, R.N. is a Registered Nurse and Health Educator who has been employed at the Portsmouth City Health Department as a Public Health Nurse since 1989.

She has worked extensively in the area of drug abuse prevention and has piloted a project that addresses unintentional drug overdoses and initiated Ohio’s first community-based opioid overdose reversal program using the drug naloxone.

Roberts helped form the Scioto County Drug Action Team Alliance in January 2010 in response to a declared public health emergency due to prescription drug abuse in Scioto County. The coalition was awarded a Drug Free Communities Support Program Grant from ONDCP in 2012.

Harold Rochon, Lieutenant, Detroit Police Department

Harold M. Rochon is currently the Commanding Officer in Charge of the Detroit Police Narcotics Division. Rochon began his law enforcement career in 1985 and began investigating gang and drug organizations shortly after.

Over the years, he has been an instructor for several local, state and federal organizations and has written several gang prevention manuals and books.

Rochon earned his Bachelor of Science degree from Anderson College in Michigan. He is certified by the US Department of Justice for instruction.

Target Audiences

The primary target audience for this pre-recorded program is anyone interested in learning about the similarities between prescription opiates and heroin and why cracking down on one could create an increase in demand for the other.

Health care professionals, counselors, therapists, preventionists, coalition leaders, parents, teachers and law enforcement officials will benefit from watching this program. This program is also suitable for public access television audiences.


This program is sponsored by the Community Anti-Drug Coalitions of America and is produced by the Multijurisdictional Counterdrug Task Force Training Program (MCTFT), a division of the Center for Public Safety Innovation at St. Petersburg College in St. Petersburg, Florida. Additional sponsorship is also provided by the Florida National Guard.


These programs are available via satellite over C band and the DOD/DETN satellite networks, private network carriers and selected community cable access stations. They are also available as an on-demand webcast via the internet for those without satellite access.

Click here to register.

Only one point-of-contact need register for each viewing location. Final satellite coordinates and webcast links will be provided to all registered site co-ordinators 3-5 days prior to the broadcast date.